E-Commerce Solutions

WEB DEVELOPMENT &

INTEGRATIONS / 

MAINTENANCE

Website Aesthetic/Brand

Ensure site incorporates key style/branding requirements while meeting best practices for high conversion & longer engagement
 

SEO

Maintain Alt Tags, Meta Descriptions, Keywords, etc. to ensure constantly improved rankings across broad range of organic search terms on Google and Bing.  Ensure site is indexed correctly and regularly
 

Site Monitoring

Eliminate 404 pages, problems at checkout, downtime, etc.
 

Tracking Code Maintenance

Ensure maximum data is pulling through to Pixel Analytics and Google Analytics and ensure code is firing consistently and accurately
 

App/Integration Maintenance

Maintain sites’ 3rd party apps and monitor company’s operational integrations such as accounting software integrations and inventory management integrations to mitigate operational distractions

SOCIAL MEDIA CONTENT & COMMUNITY ENGAGEMENT

Map Out Content Strategy

• Consider all social channels including: Facebook, Instagram, Pinterest, YouTube, LinkedIn, Twitter, Houzz, Reddit, Tumbler, etc.

• Identify types of content needed for each channel and time period to drive content development process

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Develop Original Content

Create on-brand and engageable content through lifestyle, action and product photography and graphics

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Be an Authority on Relevant Topics

Source or Reshare articles and other content relevant to the target community
 

Create Hashtags and Tag Strategy

• Use relevant and trending hashtags

• Tag appropriate people that will draw new visibility to social media presence

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Engage Back

Communicate promptly through private message and comments

INFLUENCER MARKETING & BRAND PARTNERSHIPS

Manage Influencer Relationships

• Develop relationships for brand

• Identify types of influencers that drive the most engagement and sales for product category

• Manage consistent posting from influencers

• Support influencers in order to optimize influencers effectiveness

• Manage Product Giveaways and Product Budget

• ’Boost’ Influencer Content

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Foster Influencer Bursts

• Push influencers to post around the same time periods

• Work with multiple influencers on the same campaigns, competitions, etc.

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Generate Cross Engagement with Other Brands

Work with like minded brands through giveaways, sweepstakes, etc to cross promote and grow the community

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DIGITAL AD SPEND  &
DATA ANALYSIS

Ad Creation and Testing​

• Split test multiple strategies

  • Advertising channel

  • Target geolocation, demographic, etc.

  • Test specific interest groups or physical addresses

• Write all copy for ads

• Create visual ads

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Create Sales Funnel

• Identify and scale budget on most effective ads

• Create more ads like the ones that are working

• Continually analyze trending keywords to identify new sales funnel entry points

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Retargeting

• Identify most effective ads for retargeting and retarget on all platforms where possible

• Develop effective Abandoned Cart campaign

• Schedule regular Email blasts

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Monitor Conversion Rate