WEB DEVELOPMENT &
Ensure site incorporates key style/branding requirements while meeting best practices for high conversion & longer engagement
Maintain Alt Tags, Meta Descriptions, Keywords, etc. to ensure constantly improved rankings across broad range of organic search terms on Google and Bing. Ensure site is indexed correctly and regularly
Eliminate 404 pages, problems at checkout, downtime, etc.
Tracking Code Maintenance
Ensure maximum data is pulling through to Pixel Analytics and Google Analytics and ensure code is firing consistently and accurately
Maintain sites’ 3rd party apps and monitor company’s operational integrations such as accounting software integrations and inventory management integrations to mitigate operational distractions
SOCIAL MEDIA CONTENT & COMMUNITY ENGAGEMENT
Map Out Content Strategy
Consider all social channels including: Facebook, Instagram, Pinterest, YouTube, LinkedIn, Twitter, Houzz, Reddit, Tumbler, etc.
Identify types of content needed for each channel and time period to drive content development process
Develop Original Content
Create on-brand and engageable content through lifestyle, action and product photography and graphics
Be an Authority on Relevant Topics
Source or Reshare articles and other content relevant to the target community
Create Hashtags and Tag Strategy
Use relevant and trending hashtags
Tag appropriate people that will draw new visibility to social media presence
Communicate promptly through private message and comments
INFLUENCER MARKETING & BRAND PARTNERSHIPS
Manage Influencer Relationships
Develop relationships for brand
Identify types of influencers that drive the most engagement and sales for product category
Manage consistent posting from influencers
Support influencers in order to optimize influencers effectiveness
Manage Product Giveaways and Product Budget
’Boost’ Influencer Content
Foster Influencer Bursts
Push influencers to post around the same time periods
Work with multiple influencers on the same campaigns, competitions, etc.
Generate Cross Engagement with Other Brands
Work with like minded brands through giveaways, sweepstakes, etc to cross promote and grow the community
DIGITAL AD SPEND &
Ad Creation and Testing
Split test multiple strategies
Target geolocation, demographic, etc.
Test specific interest groups or physical addresses
Write all copy for ads
Create visual ads
Create Sales Funnel
Identify and scale budget on most effective ads
Create more ads like the ones that are working
Continually analyze trending keywords to identify new sales funnel entry points
Identify most effective ads for retargeting and retarget on all platforms where possible
Develop effective Abandoned Cart campaign
Schedule regular Email blasts
Monitor Conversion Rate
Aimed at giving small businesses "hocky stick" growth, Taqtful offers services in sales force development & management, marketing strategy & implementation, and operations & process improvement.
Taqtful's E-Commerce division offers four primary services: web development & maintenance, social media content development, influencer marketing, and ad campaign management & data analysis.