E-Commerce Solutions
WEB DEVELOPMENT &
INTEGRATIONS /
MAINTENANCE
Website Aesthetic/Brand
Ensure site incorporates key style/branding requirements while meeting best practices for high conversion & longer engagement
SEO
Maintain Alt Tags, Meta Descriptions, Keywords, etc. to ensure constantly improved rankings across broad range of organic search terms on Google and Bing. Ensure site is indexed correctly and regularly
Site Monitoring
Eliminate 404 pages, problems at checkout, downtime, etc.
Tracking Code Maintenance
Ensure maximum data is pulling through to Pixel Analytics and Google Analytics and ensure code is firing consistently and accurately
App/Integration Maintenance
Maintain sites’ 3rd party apps and monitor company’s operational integrations such as accounting software integrations and inventory management integrations to mitigate operational distractions
SOCIAL MEDIA CONTENT & COMMUNITY ENGAGEMENT
Map Out Content Strategy
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Consider all social channels including: Facebook, Instagram, Pinterest, YouTube, LinkedIn, Twitter, Houzz, Reddit, Tumbler, etc.
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Identify types of content needed for each channel and time period to drive content development process
Develop Original Content
Create on-brand and engageable content through lifestyle, action and product photography and graphics
Be an Authority on Relevant Topics
Source or Reshare articles and other content relevant to the target community
Create Hashtags and Tag Strategy
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Use relevant and trending hashtags
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Tag appropriate people that will draw new visibility to social media presence
Engage Back
Communicate promptly through private message and comments
INFLUENCER MARKETING & BRAND PARTNERSHIPS
Manage Influencer Relationships
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Develop relationships for brand
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Identify types of influencers that drive the most engagement and sales for product category
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Manage consistent posting from influencers
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Support influencers in order to optimize influencers effectiveness
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Manage Product Giveaways and Product Budget
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’Boost’ Influencer Content
Foster Influencer Bursts
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Push influencers to post around the same time periods
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Work with multiple influencers on the same campaigns, competitions, etc.
Generate Cross Engagement with Other Brands
Work with like minded brands through giveaways, sweepstakes, etc to cross promote and grow the community
DIGITAL AD SPEND &
DATA ANALYSIS
Ad Creation and Testing
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Split test multiple strategies
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Advertising channel
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Target geolocation, demographic, etc.
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Test specific interest groups or physical addresses
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Write all copy for ads
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Create visual ads
Create Sales Funnel
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Identify and scale budget on most effective ads
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Create more ads like the ones that are working
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Continually analyze trending keywords to identify new sales funnel entry points
Retargeting
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Identify most effective ads for retargeting and retarget on all platforms where possible
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Develop effective Abandoned Cart campaign
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Schedule regular Email blasts
Monitor Conversion Rate